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Dell

Posted on October 17, 2010 | Leave a comment

Dell

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This article is about the corporation known as Dell Inc. For other uses, see Dell (disambiguation).
Dell Inc.
Type PublicNASDAQ: Dell
HKEX: 4331
S&P 500 Component
Industry Computer Systems
Computer Peripherals
Computer Software
IT consulting
IT services
Founded Austin, Texas
November 4, 1984
Founder(s) Michael Dell
Headquarters 1 Dell Way
Round Rock, Texas , U.S.[1]
Area served Worldwide
Key people Michael S. Dell
(Chairman & CEO)
Products Desktops
Servers
Notebooks
Netbooks
Peripherals
Printers
Televisions
Scanners
Storage
Smart Phones
Revenue ▼ $52.902 billion (2010)[2]
Operating income ▼ $2.172 billion (2010)[2]
Net income ▼ $1.433 billion (2010)[2]
Total assets ▲ $33.652 billion (2010)[2]
Total equity ▲ $5.641 billion (2010)[2]
Employees 96,000 (2010)[2]
Subsidiaries Dell Services
Alienware
Website Dell.com
Dell Inc: (NASDAQ: Dell, HKEX: 4331) is a multinational information technologycorporation based in Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological[2] Dell is listed at #38 on the Fortune 500 (2010). Fortune also lists Dell as the #5 most admired company in its industry. corporations in the world, employing more than 96,000 people worldwide.
Dell has grown by both organic and inorganic means since its inception—notable mergers and acquisitions including Alienware (2006) and Perot Systems (2009). As of 2009, the company sold personal computers, servers, data storage devices, network switches, software, and computer peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce.
On May 3, 2010, Fortune Magazine listed Dell as the 38th largest company in the United States and the 5th largest company in Texas by total revenue. It is the 2nd largest non-oil company in Texas (behind AT&T) and the largest company in the Austin area.[3]

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[edit] History

Main article: History of Dell

Founder Michael Dell with his PCs Limited (the precursor to Dell Inc.) prototype, which is now housed at the Smithsonian Institution

Dell traces its origins to 1984, when Michael Dell created PCs Limited while a student at the University of Texas at Austin. The dorm-room headquartered company sold IBM PC-compatible computers built from stock components. Michael Dell started trading in the belief that by selling personal computer systems directly to customers, PCs Limited could better understand customers’ needs and provide the most effective computing solutions to meet those needs.[4]business, after getting about $300,000 in expansion-capital from his family. Michael Dell dropped out of school in order to focus full-time on his fledgling
In 1985, the company produced the first computer of its own design — the “Turbo PC”, sold for US$795.[5] PCs Limited advertised its systems in national computer magazines for sale directly to consumers and custom assembled each ordered unit according to a selection of options. The company grossed more than $73 million in its first year of trading.
The company changed its name to “Dell Computer Corporation” in 1988 and began expanding globally—first in Ireland. In June 1988, Dell’s market capitalization grew by $30 million to $80 million from its June 22 initial public offering of 3.5 million shares at $8.50 a share.[6] In 1992, Fortune magazine500 largest companies, making Michael Dell the youngest CEO of a Fortune 500 company ever.[citation needed] included Dell Computer Corporation in its list of the world’s
In 1996, Dell began selling computers via its web site, and in 2002, Dell expanded its product line to include televisions, handhelds, digital audio players, and printers. Dell’s first acquisition occurred in 1999 with the purchase of ConvergeNet Technologies. In 2003, the company was rebranded as simply “Dell Inc.” to recognize the company’s expansion beyond computers. From 2004 to 2007, Michael Dell stepped aside as CEO, while long-time Dell employee Kevin Rollins took the helm. During that time, Dell acquired Alienware, which introduced several new items to Dell products, including AMD microprocessors. To prevent cross-market products, Dell continues to run Alienware as a separate entity but still a wholly-owned subsidiary.[7]
Lackluster performance, however, in its lower-end computer business prompted Michael Dell to take on the role of CEO again. The founder announced a change campaign called “Dell 2.0,” reducing headcount and diversifying the company’s product offerings. The company acquired EqualLogic on January 28, 2008 to gain a foothold in the iSCSI storage market. Because Dell already had an efficient manufacturing process, integrating EqualLogic’s products into the company drove manufacturing prices down.[8]

In 2009, Dell acquired Perot Systems, a technology services and outsourcing company founded by H. Ross Perot.

On September 21, 2009, Dell announced its intent to acquire Perot SystemsPlano, Texas) in a reported $3.9 billion deal.[9] Perot Systems brought applications development, systems integration, and strategic consulting services through its operations in the U.S. and 10 other countries. In addition, it provided a variety of business process outsourcing services, including claims processing and call center operations.[10] (based in
On August 16, 2010, Dell announced its intent to acquire the data storage company 3PAR.[11] On September 2, 2010 Hewlett-Packard offered $33 a share, which Dell declined to match.[12]

[edit] Dell Facilities

Dell is headquartered in Round Rock, Texas

Dell’s headquarters are located in Round Rock, Texas.[13] As of 2010 the company employs about 16,000 people in the facility,[14] which has 2,100,000 square feet (195,000 m2) of space.[15] As of 1999 almost half of the general fund of the City of Round Rock originates from sales taxes generated from the Dell headquarters.[16]
The company previously had its headquarters in the Arboretum complex in northern Austin, Texas.[17][18] In 1989 Dell occupied 127,000 square feet (11,800 m2) in the Arboretum complex.[19] In 1990 Dell had 1,200 employees in its headquarters.[17] In 1993 Dell submitted a document to Round Rock officials, titled “Dell Computer Corporate Headquarters, Round Rock, Texas, May 1993 Schematic Design.” Despite the filing, during that year the company said that it was not going to move its headquarters.[20] In 1994 Dell announced that it was moving most of its employees out of the Arboretum, but that it was going to continue to occupy the top floor of the Arboretum and that the company’s official headquarters address would continue to be the Arboretum. The top floor continued to hold Dell’s board room, demonstration center, and visitor meeting room. Less than one month prior to August 29, 1994, Dell moved 1,100 customer support and telephone sales employees to Round Rock.[21] Dell’s lease in the Arboretum had been scheduled to expire in 1994.[22]

The company sponsors Dell Diamond, the home stadium of the Round Rock Express, the AAA minor league baseball affiliate of the Houston Astros major league baseball team.

By 1996 Dell was moving its headquarters to Round Rock.[23] As of January 1996 3,500 people still worked at the then-current Dell headquarters. One building of the Round Rock headquarters, Round Rock 3, had space for 6,400 employees and was scheduled to be completed in November 1996.[24] In 1998 Dell announced that it was going to add two buildings to its Round Rock complex, adding 1,600,000 square feet (149,000 m2) of office space to the complex.[25]
In 2000 Dell announced that it would lease 80,000 square feet (7,400 m2) of space in the Las Cimas office complex in unincorporated Travis County, Texas, between Austin and West Lake Hills, to house the company’s executive offices and corporate headquarters. 100 senior executives were scheduled to work in the building by the end of 2000.[26] In January 2001 the company leased the space in Las Cimas 2, located along Loop 360. Las Cimas 2 housed Dell’s executives, the investment operations, and some corporate functions. Dell also had an option for 138,000 square feet (12,800 m2) of space in Las Cimas 3.[27] After a slowdown in business required reducing employees and production capacity, Dell decided to sublease its offices in two buildings in the Las Cimas office complex.[28] In 2002 Dell announced that it planned to sublease its space to another tenant; the company planned to move its headquarters back to Round Rock once a tenant was secured.[27] By 2003 Dell moved its headquarters back to Round Rock. It leased all of Las Cimas I and II, with a total of 312,000 square feet (29,000 m2), for about a seven year period after 2003. By that year roughly 100,000 square feet (9,300 m2) of that space was absorbed by new subtenants.[29]
In 2008 Dell switched the power sources of the Round Rock headquarters to more environmentally friendly ones, with 60% of the total power coming from TXU Energy wind farms and 40% coming from the Austin Community Landfill gas-to-energy plant operated by Waste Management, Inc.[15]

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